Film exhibition company PVR Cinemas has opened Kerala's first-ever IMAX along with a 12-screen superplex at Lulu Mall in Thiruvananthapuram
Ajay Bijli, Chairman and Managing Director of PVR Limited, M. A. Yusuff Ali, Chairman and Managing Director of LuLu Group International, and Sanjeev Kumar Bijli, Joint Managing Director of PVR Limited, officially inaugurated the theatres on Thursday evening. The theatres will be open to the public starting on December 5.
According to Sanjeev Kumar Bijli, the group has high hopes for the Kerala market."Our business relationship with the Lulu Mall has been fruitful. In keeping with our expansion plan in the South, we are happy to deliver the first superplex to Thiruvananthapuram "said Bijli.
The new property is serving in an opulent setting with the greatest grade of entertainment, making it the state's most modern cinema and strengthening its footing throughout markets.
"With two of PVR's luxury formats, IMAX and 4DX, which are available on the 12-screen property, LUXE is designed for an audience segment that wants an excellent and exclusive experience. The remaining eight screens have last-row recliners for maximum comfort "explained PVR Group.
With its opening, PVR Cinemas will have 14 screens spread across two locations in Thiruvananthapuram, 27 screens overall in four buildings, and 311 screens spread across 50 properties throughout the South.
In describing the south Indian expansion ambitions, Bijli stated that by the end of the following year, a total of 31 screens will be launched in Bengaluru and five more screens will be introduced in Chennai.
The '2K RGB + Laser projectors' used in Thiruvananthapuram's new screens produce visuals with an incredibly high resolution, sharpness, and brightness. The Audis also include Next-Gen 3D technology and sophisticated Dolby 7.1 immersive audio.
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