Billionaire Mukesh Ambani-helmed Reliance Industries Ltd (RIL) today announced the rebranding of its Sports & Lifestyle business to ‘RISE Worldwide Limited’ as it independently ventures into the burgeoning industry in India and globally. RISE Worldwide will continue to drive the full portfolio of owned and operated brand properties formerly under the banner of IMG-Reliance Ltd, the company said in a press release on Wednesday. RISE Worldwide is conceptualized with the belief that ‘Together We RISE as 1’; the company’s maxim represents the passion, positivity, optimism and leadership of a young India, globally. The transition to an independent brand identity is aimed at enabling various verticals currently within the sports and lifestyle businesses, autonomy to operate and create industry driving strategies & world-class consumer experiences, as the company focuses on further investing in the segment. The RISE Worldwide portfolio includes Sports & Sponsorship Consulting, Fashion & Sustainability Platform Building, Athlete Talent Management, Licensing, Broadcast Production, Lifestyle and Entertainment with owned or managed key properties such as Hero Indian Super League, country’s premier football league; Lakme Fashion Week, India’s premier Fashion platform; Tata Open Maharashtra, South Asia’s only ATP World Tour event; Jio Wonderland; The Voice of Fashion; SU.RE Sustainable Resolution etc.
At around 12.55 pm, Reliance Industries Ltd was trading at Rs1,907.45 per piece down by Rs 33.55 or 1.73 PC from its previous closing on the NSE.
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