SEOUL: Samsung Electronics on Monday abbounced that it will display the latest Bespoke line of products at the upcoming IFA 2022 trade show, which is set to open in early September in Germany.
This announcement comes as the South Korean tech giant plans to grow its home appliance business in the European market.
The Bespoke Home concept is Samsung's endeavour to usher in an era of customisable home appliances that go beyond technology and functionality, and incorporate customers' personal needs and tastes, the company said in a statement.
Samsung will present the Infinite Line at IFA 2022, a new level of kitchen equipment for the Bespoke family that will be introduced in Europe in December.
Infinite, a luxury brand of Bespoke's built-in kitchen appliances, was introduced in South Korea at the beginning of the year to take the position of Samsung's Chef Collection.
The Bespoke Infinite features a premium full suite of wall ovens, dishwashers, cooktops, a smart hood system and refrigerators made with "timeless" materials, like stainless steel and ceramics, that are both durable and stylish, the company said.
In 2020, Samsung introduced the Bespoke line to the European market for the first time; today, they are offered in more than 20 European nations.
Due to the Covid-19 epidemic, the IFA trade fair will be entirely held in person for the first time in three years.
Samsung to spend USD 15-bn to setup new chip R&D facility in S.Korea
Samsung to charge less on repair costs for these phones