The lockdown seems to have flooded the mythological serials on the small screen. All the mythological serials are returning. Apart from the return of Ramayana, Mahabharata, Shri Krishna, Vishnu Purana, Devo Ke Dev Mahadev, and Shri Ganesh, now the famous serial of Doordarshan "Om Namah Shivaya" is going to return to Channel Colors after 23 years. Instagram has released the teaser of 'Om Namah Shivaay' on the handle. While the serial 'Om Namah Shivay' is an epic saga that celebrates the glorious and eternal life of Lord Shiva. In 1997 the serial 'Om Namah Shivay' produced by Dhiraj Kumar depicts spirituality, divinity and power with which Lord Shiva controls the destiny of the universe.
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The fascinating way of portraying devotional acts, demonic battles, famous Shiva-Tandav and other important religious events of our past in this serial has attracted the attention of the audience. In the serial, Samar Jai Singh played Shiva, Yashodhan Rana played Cama, Gayatri Shastri played Parvati, Manjit Kullar played Sati, Sandeep Mehta Narada, Amit Pachauri played Vishnu and Sunil Nagar played Brahma. On the other hand, Manisha Sharma, chief content officer of Viacom 18's Hindi Mass Entertainment, says, "In these unprecedented times, viewers are watching more and more legendary shows, because they have a very positive impact on them."
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Our offering of mythological programs, Jai Shree Krishna, Mahabharata and Karamphal Daata Shani is being well received by our viewers which is also appearing in BARC ratings. By adding another mythological serial 'Om Namah Shivay' with these mythological serials, we will enhance the audience experience. With mega-mythological series like Om Namah Shivay, we truly believe that this is a great opportunity to re-introduce the life story of Lord Shiva to millions of people across the country. It is also a great opportunity for the new generation to get acquainted with the rich stories. This lockdown across the country has changed the viewership of watching the serial due to Covid 19. In the last few months, the audience has got rich mythology. The stories are gaining strength, encouragement and solitude. Along with these mythological serials, on popular demand, the channel will also bring back two of its popular fiction shows Naa Aana Is Des Laado and Utran.