TikTok, owned by ByteDance, has unveiled a new AI-powered platform aimed at advertisers worldwide. This move comes as the popular short-video app seeks to enhance its advertising offerings.
The platform, called Symphony Creative Studios, was introduced on Thursday to offer a range of tools designed to help advertisers create high-quality, customized content more efficiently. This launch follows the earlier announcement at the TikTok World Product Summit, where TikTok introduced its creative content suite, Symphony.
Symphony Creative Studios is a key component of this suite, along with other tools like Symphony Assistant, Symphony Digital Avatars, and TikTok Ads Manager. The suite aims to streamline content creation for businesses, creators, and agencies by offering a variety of features, including an AI-powered virtual assistant.
The platform's capabilities include transforming text into videos, generating previews for editing, remixing content, creating digital avatars, and translating videos. These features are designed to help advertisers quickly produce engaging, brand-specific content that can be customized for TikTok's unique user experience.
By integrating AI into its advertising tools, TikTok aims to attract more brands and marketers, joining the growing trend of tech companies utilizing artificial intelligence to enhance their advertising services.
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