New Delhi:- Twitter users will soon be required to authenticate to use TweetDeck, the social media company said in a tweet Monday. The change will take effect within 30 days, according to the company.
Twitter announced the announcement in a tweet describing an improved version of TweetDeck with new features. It's unclear if Twitter will charge users for both the new and old versions of TweetDeck. Twitter did not immediately respond to a request for comment.
TweetDeck has historically been free of charge and widely used by businesses and news outlets to easily monitor content but has struggled to sustain ad revenue under billionaire Elon Musk's leadership. The fee could be a revenue boost for Twitter.
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The move comes just days after Musk said the number of posts that both authenticated and unauthenticated users can view per day is limited "to combat extreme levels of data scraping and system manipulation." was done later.
Her announcement sparked a backlash from Twitter users, with advertising experts saying it would undermine new CEO Linda Yaccarino, who took office last month.
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Individuals have to pay US$8 (approximately Rs700) per month to authenticate their accounts, while organizations pay US$1,000 (approximately Rs7,000) per month.
The all-new improved version of Twitter is the TweetDeck which will help users to access their authenticated accounts on Twitter. Twitter faced backlash from the users itself as per the records.
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TweetDeck will limit the access of the Twitter Blue Subscribers after the relaunch of the new enhanced feature that will be launched in August as said before. The launch of the TweetDeck is said to result in an increase in the Revenue of the Brand.