Kerala: Vice President M Venkaiah Naidu underlined the importance of improving financial literacy among the general people on Monday, and urged professionals such as Chartered Accountants to help in this regard by explaining financial rules and regulations in simple and easy language for the public's benefit. The Vice President, speaking at the foundation stone laying ceremony of the Institute of Chartered Accountants of India (ICAI) Bhawan in Ernakulam, Kerala, stated that dealing with subjects like accountancy and finance in day-to-day life requires dealing with numerous complex laws and regulations. "There is a need to promote financial literacy among the masses and I urge the professionals like Chartered Accounts (CA) to act in this area by explaining financial rules and regulations in basic and easy language for the wider benefit of the public. In this regard, he praised the government's efforts to improve the business environment through reforms such as GST, and he urged CA professionals to play a proactive part in this regulatory transition, from planning to implementation on the ground. "Chartered Accountants have an onerous obligation in guiding the business community to follow the norms and regulations," the Vice President remarked. He advised the students to work hard, be disciplined, and follow the rules, noting that a few bad apples might bring a poor name to the entire business world. "If you have talent and capacity, and add character to it, you can excel in any sector," VP Naidu said citing the example of nurses from Kerala who have earned a good name all over the world with their hard work. Venkaiah Naidu Urges Compulsory Student Community Work Vice President urges making India self-reliant in all sectors Vice President Venkaiah Naidu is in Kerala on a five-day visit