Meanwhile, Facebook on Tuesday announced a change in its commercial tool as everyone is active on social media these days. Through this, Facebook will be able to expand its "Shops" feature and the Facebook Shop feature will soon be linked to the messaging app WhatsApp, allowing WhatsApp users to shop online. Facebook's service will initially be rolled out in select countries. The WhatsApp Shop will be made available in the Facebook marketplace of the United States, which will allow only WhatsApp users to shop online.
Amazon and Flipkart to clash:- Facebook is trying to establish itself as an e-commerce platform with the help of its subsidiaries such as WhatsApp and Instagram. The option of direct shopping from Facebook, WhatsApp and Instagram is being given to the user. Working on facebook's business plan, it has announced to add Shop feature to the WhatsApp after Instagram. Facebook's decision could come as a major blow to giant e-commerce giant Flipkart and Amazon.
Facebook Chief Executive Mark Zuckerberg said that the company will roll out the personalized app for users in its Shop based service as per shopping behavior. Tell you that Facebook launched the shopping feature last year. This will enable users to search and shop from social media platforms. The service was rolled out for photo sharing platform Instagram after Facebook. The company's Facebook shop has about 300 million monthly users and about 1.2 million monthly active shops.
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