Matchmaking is deep rooted in India's culture, whether it is a distant relative or the neighbourhood aunty, everyone around the youth is trying to find the perfect match for the suitable single in their social circles. But the reality is this process of matchmaking puts a lot of pressure on the singles/unmarried persons and their family.
To understand the extent of this pressure, Shaadi.com conducted a study to go deeper into the mindset of Indian women towards matchmaking. The study revealed that 81 per cent women want to be more independent and take control of their own matchmaking process. One third of the respondents of the study said they have felt more pressure to get married when the extended family is involved. Also, 54 per cent women say they lack privacy when it comes to choosing their life partner through a traditional setup.
The respondents are aged between 25 to 34, the study reflects the evolving mindset of women, who are looking for options that give them and their parents control. To avoid the external pressure faced through traditional matchmaking, 85 per cent women prefer online matchmaking platforms because it is easier to make their own decision. Also, 45 per cent women said that 'they think they know who is right for me', when asked about the most annoying part of extended family involvement.