An innovative and never seen before strategy for promotion of 2.0

Superstar Rajinikanth and Akshay Kumar starrer upcoming film 2.0 will be promoted in quite an innovative way. Akshay Kumar in the film will be seen in the role of an antagonist. The film is a sequel to Robot. Since the first look unveiled, it created more halla about the film and have left everyone intrigued about its plot.

Now, the makers of 2.0 have decided to kickstart the promotions soon. As per the rumours, the makers of the film plan to begin promotion with life-size pictures of Rajinikanth and Akshay Kumar over hot air balloons.

The balloon will be left to float over the Hollywood sign in LA. Also a balloon will be seen London, Dubai, San Francisco, Europe, Australia and several cities in India too. It's almost like telling the world to wait and watch out for the film.

Now, that's what we call another unique promotional strategy. Trade analyst Taran Adarsh took to his Twitter account to share the news.

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