It is a general phenomenon that a healthy mouth and a healthy body go hand in hand. Managing a healthy mouth is the vital part to keep it functioning accurately and for keeping overall health of a human being. Many times we avoid our dental problems due to some reasons which affect our health in a long term.

FDI launched today a three-year campaign for World Oral Health Day (WOHD) under the theme "Say Ahh" at the World Dental Congress in Madrid, Spain. Combined with different sub-themes each year, the 2018 WOHD campaign: ‘Say Ahh: Think Mouth, Think Health’ urges people to make the connection between their oral health and their general health.

"Say Ahh" is a phrase that is commonly used by dentists and doctors during check-ups.

World Oral Health Day was first declared in 2007 and was originally celebrated on 12 September - the birth date of FDI founder Dr Charles Godon. However, the campaign was not fully activated until 2013, after the date was changed to 20 March to avoid conflict with the FDI World Dental Congress taking place in September.

The WOHD 2018 campaign aims to educate people to keep their mouth healthy and for maintaining overall health and quality of life. It highlights associations between certain oral diseases and noncommunicable diseases (such as diabetes, cardiovascular disease, respiratory disease and some cancers), raises awareness of common risk factors, and promotes good oral hygiene habits.