Aachho: The Exclusive Wardrobe Collection for Contemporary Indian Women

Online shopping has been seeing an uptrend in the recent past, especially when it comes to shopping for fashion needs. Exploring an expansive inventory of clothes has never been easier than this. There have been innumerable fashion portals that have made this possible, though not all of them offer unique, good-quality products. When it comes to shopping for trendy ethnic and Western wear, Aachho is one of the first names that come to our minds.

At Aachho, the world of fashion, irrespective of whether it is contemporary or ethnic, has always been evolving with new collections and trending apparels, giving the fashionistas a great opportunity to embrace the latest fashion comfortably.

The Creative Minds Behind Aachho

Rimjhim Hada (the Founder and Creative Director) and Anurag Singh Khangarot (the Co-Founder) are the creative minds behind the establishment of the fusion fashion label – Aachho. While Hada has taken up the responsibility of handling the software and creative side, Khangarot guides the portal with his digital and business expertise. Having the same ethnicity in common, the duo established Aachho in the year 2018 as a platform to showcase the colours and designs of Rajasthan. Quality, culture, class and elegance are the major pillars of this fashion portal, which is what makes it unique.

The Fashion World at Aachho

The fashion collection at Aachho offers beautiful Indian ethnic dresses, Western wear and handcrafted home décor items on a single platform, by providing a culturally rich diversity of hand-block prints, traditional colours and more. Besides fashionable dresses, Aachho also has in its inventory exceptional juttis and nightwear. It also offers an exclusive range of home décor products, including bedding sets, quilts, bedsheets and cushion covers. In future, they are also planning to add kids’ wear, jewellery, men’s wear, bags and more.

What Makes Aachho Collection Unique?

Aachho unifies a rich diversity and clothing culture by connecting directly with craftsmen from all over the country. These artisans weave magic and design trendy attire that can make any woman dead gorgeous. The trendy couture strikes a perfect balance between statement and subtleness taking design inspiration from the royal land of Rajasthan – rich in craftsmanship that is ideal for the ultimate look of contemporary Indian women. All the dresses in Aachho’s collection give the wearer a wave of contemporary elegance and grace that oozes old-world charm in traditional silhouettes.

Clientele from Across the Globe

The clothing collection of Aachho is a part of many customers’ wardrobes from not only metros and tier-II cities but also across the world, including the USA, UK, Australia, Canada, and Australia. This fashion label has also found its place in the closets of several celebrities, influencers, and global content creators, including Neha Kakkar, Soha Ali Khan, Esha Deol, Nitibha Kaul, Anmol Bhatia, Nikki Mehra, Matta Kapoor, and Shivani Raina.

The brand has seen impressive growth within just 3 years of its launch. The brand saw a turnover of INR 3.5 crore for FY 2019-20 and INR 19 crore for FY 2020-21. Aachho is a one-stop window for apparels that make you feel confident and comfortable. You can find this exclusive collection on www.aachho.com. The brand has also partnered with www.nykaa.com to offer its range of clothing.

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