Abhishek Chaubey, the filmmaker of Udta Punjab, released to critical commendation after getting into dilemma with the CBFC, will be a case study at three business schools.

Interestingly; as per the filmmaker claimed, “three business schools have custom-made case study on how an opinion war and a perception battle was fought before the release”

Madhu Mantena,the producer said, "'Udta Punjab' has been a rewarding struggle for us. We stood for something and that paid off in a very big manner. We are constantly getting queries from various media and management colleges and institutions who want to make a PR case study on Udta Punjab,"