Philanthropic activities are very common in B-town as many celebs are doing this one or the other day. Recently we got the news that Aishwarya Rai Bachchan will sponsor free meal for 1000 underprivileged children under the Annamrita Midday Meal Scheme of the International Society for Krishna Consciousness (ISKCON).

Aishwarya celebrates her 44th birthday on November 1 and she started the same for children from the same day. It will be of immense benefit to the children, said ISKCON head Radhanath Swami Maharaj.

He said the Annamrita Foundation’s midday meal scheme was launched in 2004 from a small room with 900 meals and has now grown to over 1.20 million children in seven states, through 20 hi-tech ISO certified kitchens.

“He then instructed all his devotees that no child in a 10 mile radius of the ISKCON Temple should go hungry. Since then, the temple has been distributing Krishna Prasad in the form of ‘khichdi’ since the past 13 years to poor people in the vicinity and lakhs more through the Annamrita Foundation projects. The ‘Annamrita Scheme’ envisages that no child should be deprived of education due to the lack of healthy wholesome meals. Schools have reported an increase in attendance and performance levels where the Annamrita meals are being served,” Radhanath Swami said describing about his guru.

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