Akshay Kumar's Selfiee with Emraan Hashmi already hit the theatre screen. The film is helmed by Raj Mehta. Akshay is leaving no stone unturned in promoting the film. However, even after that his film opens with a very low amount. Akshay’s last some film Sooryavanshi , RakshaBandhan, Ram Setu, Samrat Prithviraj Cuttputtli and Now selfie left the audience unimpressed.
Amid Selfie’s low opening , Akshay Kumar opens up about consecutive flop and said, "This is not happening with me for the first time. In my career, I have had 16 consecutive flops at a time. There was a time when I had eight films in a row that did not work. Now, I have had three-four films in a row that did not work. The thing is that it happens due to your own fault, film ka na chalna. “
He added, “The audience have changed, you need to change, you need to dismantle yourself. You have to start again because the audience require to see something else. It is a great alarm, aapki film nahi chal rahi to galti aapki hai. When your films flop in a row, it is an alarm for you that it is time for you to change. Mai koshish kar raha hun, wahi kar sakta hoon/ Do not blame the audience or anyone else. It is my fault, 100%. Aapki film na chalna is not because of audience. It is because of what you selected. Maybe you have not given the right ingredients in the film.”
'Selfiee' is backed by Karan Johar's Dharma Productions. The film will also mark Prithviraj Sukumaran and Magic Frames' debut in Hindi cinema production. Selfiee' is a remake of the 2019 Malayalam comedy-drama 'Driving Licence'. The original Malayalam movie was directed by Lal Jr from a script by Sachy. Akshay and Emraan will also be seen having a dance-off on the recreated version of the song 'Main Khiladi Tu Anari'. The original number is from the 1994 film 'Main Khiladi Tu Anari' featuring Akshay alongside Saif Ali Khan.
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