New Delhi: In India, Amazon Prime Lite is now accessible. Although it offers fewer benefits than a regular Prime membership, it is more reasonably priced. You receive advantages like free two-day shipping and full access to Amazon Prime Video with the new plan, but there are some limitations. The annual cost of Amazon Prime Lite is Rs. 999. Check out the differences between it and Prime membership.
Amazon Prime Lite's objective is clear to see. The e-commerce behemoth wants to draw in more customers by providing roughly the same advantages as the standard Prime membership at a slightly lower cost.
The new plan might be well received by the general public and benefit the business given its features and cost.
For purchases made through Amazon, the Prime Lite subscription offers free two-day delivery as well as standard delivery choices without a minimum order requirement. You can pay Rs. 175 per item for Amazon's Morning Delivery option to receive your orders more quickly. The standard Prime membership, in contrast, offers one-day, same-day, and scheduled delivery. The cost of the Morning Delivery option is Rs. 50.
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Users of Prime Lite also have access to Prime Video. The restriction is that you can only stream in HD resolution and on a maximum of two devices.
Additionally, only the iOS and Android apps will support streaming and you will see advertisements.However, a regular Prime membership enables ad-free streaming with up to Ultra-HD HDR resolution on numerous devices.
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You cannot access Amazon Music, Prime Gaming, or Prime Reading with a Prime Lite subscription. You also lose out on Prime Advantage benefits, free smartphone EMI options, free screen replacement policy advantages, and Amazon Family deals, among other things.
There is only one subscription option available for Amazon Prime Lite right now, and it costs Rs. 999 per year. More plans are anticipated to be unveiled soon by the company.
The regular Amazon Prime membership, in contrast, costs Rs. 1,499 per year. Additionally, you have a choice of subscription packages. The cost of the monthly membership plan is Rs. 299, while the quarterly plan is Rs. 599.