Apple Inc. is set to open its first official retail store in India soon, a landmark step for the iPhone manufacturer which is placing big bets on the South Asian nation for everything from making to sales.
The company, however, did not provide an opening date, but on Wednesday it shared a photo of the barricade surrounding its retail location in Mumbai, India's financial hub. The store is situated next to international banks in the centre of the city's economic sector, inside an upscale mall owned by Mukesh Ambani, a multibillionaire.
The announcement emphasises Apple's efforts to grow in South Asia, which is expected to surpass China this year as the world's most populous country. The country's burgeoning middle class makes it an appealing market for the company's pricy smartphones and computers, and Apple is also growing its manufacturing presence there.
Apple is also developing a location in New Delhi, the nation's capital.
The American internet giant reorganised its worldwide business management this year to place a more emphasis on India, where online sales assisted in it reporting record revenue in the quarter ending in December. CEO Tim Cook compared the current status of Apple's operations in India to its early years in China and claimed that the company is placing "a lot of emphasis on the market."
Apple has also been working quietly but steadily to move additional production away from China and towards nations like India. Foxconn Technology Group, Pegatron Corp., and Wistron Corp., three of India's major Taiwanese supplier partners, have increased iPhone production in the nation as a result of Prime Minister Narendra Modi's local manufacturing push, financial incentives, and the country's labour costs are relatively lower than those of Taiwan.
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