Apple is gearing up to assert its position in the AI landscape next week at its annual WWDC developers' conference in Silicon Valley, amidst fierce competition from rivals like Microsoft and Google. Analysts anticipate that artificial intelligence, possibly in collaboration with ChatGPT-maker OpenAI, will be a central theme at the conference, highlighting Apple's efforts to catch up with industry leaders.

The WWDC event serves as a crucial platform for developers who create apps and software for Apple's ecosystem. CEO Tim Cook is expected to emphasize Apple's commitment to AI, seeking to reassure developers that the company remains a significant player in the field. While Apple has integrated AI features into its iPhones, iPads, and Mac computers over the years, it has yet to outline a comprehensive strategy or fully embrace generative AI technologies like ChatGPT, which gained widespread attention in late 2022.

The anticipation surrounding Apple's AI strategy has been reflected in its stock performance, which has seen fluctuations since the AI revolution began. Analysts and investors view next week's announcements as a pivotal moment for Apple. According to Wedbush Equities senior analyst Daniel Ives, WWDC 2024 could mark the beginning of a new era for the iPhone-maker, with a focus on bringing advanced generative AI technology to developers and consumers.

At the heart of the announcements is expected to be a significant update to Apple's iPhone operating system, where AI is likely to play a central role. Ives also predicts a flagship partnership with OpenAI, potentially involving an exclusive chatbot, which could be part of an overhaul to Apple's virtual assistant Siri.

The WWDC conference kicks off on Monday, and Apple enthusiasts and tech observers alike are eagerly awaiting the details of Apple's AI initiatives and potential collaborations with OpenAI.

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