The new initiative has started after the government initiative electric vehicle. Bajaj Auto is now venturing into the electric mobility space. After several spy shots, the company can now launch its electric two-wheeler brand on 16 October. The bike manufacturer has started sending invites for this and in the Invite the company is promoting Future of Mobility and has written that it is witness to history with its expansion for decades. It is speculated that the company will launch its Urbanite brand on October 16, in which electric scooters will be launched and it is a re-entry into the scooter space of the brand after nearly two decades. It is also believed that the iconic brand Chetak can be re-launched.
The point to note is that the Bajaj Urbanite electric scooter will be a premium-powered scooter and will give a tough competition to Okinawa Scooters, Hero Electric, Ather Energy, Ampere Electric, and Twenty Two Motors vehicles in the market. The remaining information will be known on October 16 during this event of Bajaj Auto, Rajiv Bajaj, Road Transport and Highways Minister Nitin Gadkari and NITI Aayog CEO Amitabh Kant will also be present. Rajiv Bajaj has already talked about the Urbanite brand, but has always said that its products will not compete against the traditional line-up of scooters on sale in the market.
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