Bollywood film actor Arjun Kapoor has always tried to connect with the audience on the internet by developing good digital traits. He launched Arjun A recommended, which has followed on a large scale because of its diverse content recommendations. He is now introducing another digital IP called 'Bak Bak with Baba,' where actors talk to their businessmen friends and family to reveal things people may not know about.
Arjun says, "We live in a digital age where you have the freedom to create a calm, gossip campaign. I have always enjoyed being in the frontline to create something new for my audience and fans on the internet. My latest digital IP will give everyone a little glimpse of things that may not know about their favorite stars.''
Commenting on Bak Bak with Baba's content draft plan, Arjun says, "This is a fun, cute, informal chat session with my family, friends, and colleagues about their choice and passion. Everyone in the industry knows that I am a babbler. I can talk about anything under the sun. So this digital IP will be called Bak Bak with Baba. The first guest will be Arjun's sister Jahnvi Kapoor.''