In a move to enhance entertainment options for its customers, Indian telecommunications giant Bharti Airtel has announced a new partnership with Apple. This collaboration will offer exclusive access to Apple TV+ and Apple Music for Airtel users in India.

Under this agreement, Airtel Xstream customers will gain access to Apple TV+, featuring top Hollywood content and award-winning programming. This offer is available with Airtel's premium WiFi and postpaid plans, the company revealed.

In addition to Apple TV+, Airtel users will also enjoy Apple Music. Wynk Premium subscribers will receive special offers for Apple Music, further expanding their entertainment choices.

These exclusive Apple TV+ and Apple Music deals will be rolled out to Airtel customers in India later this year. Apple TV+ has become known for its original programming, and now it will be included with Airtel’s premium services, enhancing the content available through Airtel Xstream.

Airtel will also offer exclusive Apple Music deals to its Wynk Premium users, providing access to a diverse collection of both Indian and international music.

Amit Tripathi, Chief Marketing Officer and EVP of Customer Experience at Bharti Airtel, commented, "Apple and Airtel are natural partners dedicated to delivering exceptional customer experiences. Our shared vision is to cater to the entertainment needs of Indian users. Airtel Xstream offers a comprehensive solution for all content and entertainment."

Oliver Schusser, Apple’s Vice President of Apple Music, Apple TV+, Sports, and Beats, added, "With our expanding library of world-class films, TV shows, and music, we’re confident there will be something for everyone."

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