The popularity of TV's known show Bigg Boss 13 winner Siddharth Shukla has created a furor in social media. According to the data released by Twitter India, most tweets were made about Siddharth, though Asim Riaz was in second place. According to a media report, Siddharth was not only the most popular contestant but also the most tweets about him. According to Twitter India, Bigg Boss 13 hit the digital platform with 105 million tweets in 2019 as against 41 million tweets in 2018. This count is calculated from 1 January 2020 to the show's finale 15 February 2020.

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With these figures, Bigg Boss 13 has become the most talked-about show on Twitter. Siddharth became the most talked-about contestant, while Asim Riaz, the show's runner up, finished second. Rashmi may have finished fourth in the show but is ranked third in the battle of tweets. Shehnaz Gill, who finished third on the show, lagged behind Himanshi Khurana, who had more tweets than Shehnaz. Fans were very active this time about Bigg Boss 13. He did not back down from supporting his favorite contestant to give his opinion on any issue. Due to this, hashtags such as Sidnaaz were well-known in social media.

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After winning Bigg Boss 13, Siddharth is currently seen in Colors TV's new show 'Mujhse Shaadi Karoge', which is based on Paras Chhabra and Shehnaz Gill's Swayamvar. In this reality show, Siddharth is present with the responsibility of finding the groom for Shehnaz. Siddharth and Asim were seen as each other's rival in Bigg Boss 13. At the beginning of the show, Siddharth and Asim's friendship was at the center of news in social media, and later the bitter rivalry between the two was at the center of discussions.

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