BMW Group India, the world's leading automobile manufacturer, sold 2,482 units of BMW and MINI cars in the first quarter of 2020. BMW India has sold 2,365 units and MINI India has sold 117 units. BMW Motorrad has sold 1,024 motorcycles to its customers. BMW has contributed over 50 per cent to the locally produced SUV range including BMW X1, BMW X3, BMW X5 and BMW X7. The significant contribution to this has been the BMW 5 Series and BMW 3 Series. As far as the mini range is concerned, the locally produced Countryman has gained more than 60 per cent of the Mini's sales.
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Rudratej Singh, President and Chief Executive Officer, BMW Group India, over the matter said, "The present situation has led to many operational difficulties and has ended valuable physical interaction with customers at the dealership. BMW Group India Dedicated dealer partners, specialist teams and a strong backbone of processes, as well as the needs of existing as well as potential customers, Has introduced innovative contactless and secure methods to accomplish this. Until normalcy is achieved, our focus will be on maintaining continuous digital interaction and performance with our customers. "
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The company is planning to bring new products in the current situation, but in the event of this lockdown, changes are likely to be made in those plans. BMW India occupies the second position in the luxury car segment and in view of this fact it has a fleet of the latest cars in its portfolio. It will certainly be a tough competition in the second quarter with rival Mercedes-Benz.
