Britannia's New CFO has trouble cutting the rates of the bakery products
Britannia's New CFO has trouble cutting the rates of the bakery products
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The new financial chief N. Venkataraman of  India’s largest biscuit maker Britannia Industries Ltd takes over from outgoing chief financial officer (CFO) Amlan Datta Majumdar next month. The Company’s Managing director, Varun Berry has assigned his new task to be the cutting of costs.  The task isn’t easy for the new CFO but let’s see if he executes it.

“When you start on a cost-efficiency programme, initially it will always be the low-hanging fruits that you aim for,” said Amnish Aggarwal, senior vice-president, research, Prabhudas Lilladher. “As you go on, it becomes more and more difficult to cut costs.

“Over the last three years, he has led the critical cost efficiency and productivity enhancement programmes in the company which has resulted in significant and consistent improvement in business margins,” Berry said in an email.

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