Companies afraid of posting adds on social platforms due to fake news affect
Companies afraid of posting adds on social platforms due to fake news affect
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Facebook, Twitter, and Google are now paying a huge price for complaints about the growing trend of faked news and they're viral on social media and the frequent complaints about them. The major source of revenue for these legendary social media platforms, i.e., from other companies, has come down drastically. It is being said that no brand wants to see their advertisement with any kind of feck or controversial news. 

According to the information, social media platforms had hoped to increase revenues using the strong media through digital media, but due to Fake News, their expectations were shocked.  According to media reports, this information has come from the disclosure of Group-M, which operates about 4 lakh crores of ad-space business on digital media.

It was told from Group-M that Google, FB, and YouTube were expecting early this year that by the end of the year, they would get revenue of more than 15%, but even after nine months, this figure is only 11% is. Even in the last few months, there is little hope of having a big advantage in terms of advertisements.

According to a London-based media agency, 70 percent of Fake News users consider Facebook and Twitter to be responsible. There is a sense of dissatisfaction with the steps taken through the Facebook taken on Fake News. Only 7% believe that the FB is taking the necessary steps to stop Fake News. In the same way, the rest of the people still believe that it is still difficult to identify Fake News, which is very resentful in the user.

The worst effect of the downfall relieving of the worst impact on Facebook has been on Facebook's ad revenues. While the world's largest advertising company has reduced the number of advertisements given to Facebook, UK's big companies O-2, EDF and Royal Mail have stopped paying about 1500 million ads for Facebook.

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