New Delhi: The economic health of companies has been negatively impacted by the recession in the country. Due to lack of demand, the cash crisis has been increased. Companies have started working at their level to increase demand. Consumer durables companies are working on a plan in the coming festive season to deal with the shortage in demand. Companies are coming to the market with offers and schemes to attract customers to the festivals.
Consumer durables and electronics products saw the biggest decrease in television and air conditioner sales. Companies were preparing to reverse this situation for the last month. Companies are looking for a festive season for its launch. LG Electronics India has named its campaign of the festive season as 'Wish to Happiness'. Under this, the company is offering a number of offers on most of its products of home appliances and home electronics.
This offer of the company will be available until 31 October. On efforts to increase sales on festive occasions, LG Electronics India managing director Ki-Wan Kim said, 'This is the time of year when people upgrade their home products to innovate. We hope that this campaign will provide an opportunity for customers to upgrade their home. Similarly, Samsung has made a lot of preparations to woo customers of consumer durables and home appliances products in the festive season. Apart from these companies, other companies in the market can make similar announcements.
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