Eatfit, the food brand of Curefit the health and fitness startup launched by former top Flipkart and Myntra executives are looking for independent fund-raisers. Eatfit will run as an independent company. The idea comes when the kitchen business has come down due to corona pandemic. However, 40% recovery in order volumes is seen as compared to corona virus outbreak. In the beginning of this year, 60 cloud kitchens were reported and is down to 15 now. At a greater look, online food delivery platforms have seen a recovery of 75-85%. Zomato has reported 85% recovery in September which was 75% in August. Still the recovery rate is lower in the restaurants.
“Curefit, in the last six months has shifted its focus to digital offerings and has launched and grown rapidly across various digital verticals. As part of the new digital strategy, the company is restructuring its verticals and businesses to align with the same. Eat.fit will now function as an independent entity to meet the rising consumer demands from the cloud kitchen sector. Eatfit will be open to independent fundraising in future”, the company said in response to a query from a leading daily. Curefit and Swiggy both had fired around 1300 and 1000 as most of its cloud kitchens were remained shut. The company said in a statement, “With its new entity, eat.fit will have a dedicated focus and dedicated budget to meet the rising consumer demands from the cloud kitchen sector. Cloud kitchens and food delivery will be a large business in future and with the tailwind around healthy eating, Eatfit has a chance to build a pretty large business in future”.
Curefit co-founder Ankit Nagori said, “Our digital verticals have grown enormously and are very well received, adopted, by the consumers. We will continue growing the digital product and offer a great experience to our consumers”. Eatfit’s 65% of the sale are through its own platform and the third party platforms like Zomato contributes the remaining.
