The trend of decline may have been in car sales, but utility vehicles like SUVs and MPVs are still holding hope for the entire industry. Even in the era of softening, if a customer is buying a car, then he is buying something from these vehicles. This is the reason that Maruti Suzuki has become the first car company in the country to sell 1 million utility vehicles (UV). In this segment, the company has vehicles such as the Vitara Brezza, Artiga, S-Cross and the recently launched XL-6. Last month, when the company's sales had fallen by 33 percent, sales in this segment had increased by 3.1 percent.
For your information, utility vehicles are the future of the Indian car market, it was first identified by Maruti Suzuki. According to the company's executive director (marketing and sales) Shashank Srivastava, "We had made a strategy long ago how to expand our products in this market." We have prepared our product portfolio according to the changing demand of customers. Further, the company is very excited about this portfolio and new products will continue to be launched as per the expectation of customers. Maruti Suzuki has a market share of 25.46 percent in the SUV segment.
If we look at the new vehicles launched in the market in recent times, most of the SUVs have been launched in the segment itself. The biggest example of this is Kiya Motors, which has introduced its first vehicle in the Celtos SUV segment in the Indian market. The company says that there has been a very good booking during the first month. Hyundai launched its mini SUV Venue just two months ago. Renault has introduced a new SUV in the name of Tribar. Maruti Suzuki has launched XL-6. Apart from this, Nissan India has launched the Kickstarter in the new avatar at a lower price than before. All the above mentioned car companies will try to overcome the slowdown in this festive season only through SUV models. According to the records of the Society of Automobile Manufacturers of India (SIAM), SUV sales had increased by two per cent despite the slowdown in the domestic market during the last financial year. April to June records show that while sales of other passenger cars have fallen by 23 percent, SUV sales have decreased by only four percent.
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