E-commerce sectors sold goods worth Rs 76,000 crore during the festive season sale in October, 2022 clocking about 25 % year-on-ear growth, market research firm Redseer Strategy Consultants said on Thursday.

While Redseer did not reveal the performance of various platforms, the firm's Partner Ujjawal Chaudhry said that the overall performance of the e-commerce companies was in line with the findings of the company for the first week of the festive sale which was led by Flipkart in terms of total sales. "We predicted about Rs 83,000 crore but at the end it reached to Rs 76,000 crore GMV (gross merchandise value) which is 8-9 % lower than our initial prediction. However, the number of Rs 76,000 crore itself is reasonably high. The growth perspective we have seen is 25 % year-on-year growth which is pretty healthy," Chaudhry said.

As per  Redseer estimates, Flipkart Group, including Myntra, Shopsy etc, maintains its leadership position with a 62 % share in Rs 40,000 crore GMV during the first week of festive sale and Amazon followed it with 26 % share. Without disclosing sales breakup of individual platforms during the entire festive season, Chaudhry said, "Trends are similar to festive season 1 sales.

Flipkart continues to be a leader." In terms of category-wise performance, the fashion segment grew 32 % on YoY basis, mobile phones 7 %, electronic items including appliances grew 13 % while other segments grew 86 %. While mobile phones continue to command higher share during the festive season sale, the fashion category continued to grow and closed the gap with mobile phones.

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