Kerala Ayurveda and its wholly-owned subsidiary, Suveda Inc, USA which is running the business in the name of Kerala Ayurveda Inc., USA,  have collaborated with eBay, a pioneer in global E-commerce to facilitate a wider market reach and to promote authentic Ayurveda in markets where eBay has a direct presence.

''In an attempt to facilitate the market reach and awareness about authentic Ayurveda, eBay announced its partnership in India with Kerala Ayurveda Inc, USA,'' Kerala Ayurveda said in a regulatory filing.

The online marketplace will allow Kerala Ayurveda Inc, USA, the wholly-owned subsidiary of Kerala Ayurveda Ltd, to build out an exclusive showcase of its authentic ayurvedic products.

eBay will use the expertise of the US launch as a step in building out across eBay sites in other countries, the statement added. Vidmar Naini, India Country Manager, eBay, said the company has partnered with Kerala Ayurveda, the USA as their business partners, to help them expand in the US market and beyond. ''There has been a dynamic shift in the online shopping approach in a social distancing era and latest research has shown that India's e-commerce sector ranks 9th globally in cross-border growth. eBay in India strives to take all India-made and Indian-origin products to the world,'' he added.

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