Emraan Hashmi's film Baadshaho which also stars Ajay Devgn , Ileana D'Cruz, Esha Gupta, Vidyut Jammwal and Sanjay Mishra is all set to release this Friday.

On changing his image of serial kisser, Emraan said, "We have a prefixed notion of what the audience wants. After one of those many erotic thrillers that got me the serial kisser label, I reached a saturation point and decided to do something different, which drove me to do movies like Awarapan, Jannat, Shanghai, OUATIM (Once Upon A Time In Mumbaai) and Ghanchakkar."

On doing film with franchises like Murder and Raaz, the actor said, "Yes, I have kissed those franchises goodbye, but I thank those films for helping me get this far."

The actor also said, "Women were objectified? I was also objectified in those films. It's just the zone you are grappling with. After films like OUATIM, I could have chosen big-budget, hero-driven films, but I opted for The Dirty Picture, which was woman-centric. As an actor, I don't see women as objects; they have always been central to the plot in all my films. Heroines are shining in the films being driven by them today. I am not among those male actors who feel insecure about women-centric films."

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