Digital OTT platform Eros Now has apologised for publishing offensive Hinduphobic content on Navratri. The campaign seemed to employ a titillating tone, and many incensed netizens subsequently launched a ‘BoycottErosNow’ trend on Twitter.
Eros apologized on Twitter. The company wrote, “We at Eros love and respect our cultures equally. It is not, and it has never been, our intention to hurt anyone’s emotions. We have deleted the concerned posts and we apologise for having offended anybody’s sentiments.”
Let us tell you that On Thursday morning, the hashtag #BoycottErosNow started to trend on Twitter. The reason was the posts published by Eros Now on its social media platforms. The social media users posted screenshots of the now-deleted posts on Twitter and Facebook. The posts shared by Eros Now had vulgar texts with photos of Katrina Kaif (Do you want to put the ratri in my Navratri), Ranveer Singh (Be naughty, sweet to mithai bhi hoti hai) and Salman Khan (You need a dandi to play dandiya – I have one) among several others. mages of Kareena Kapoor Khana and Katrina Kaif wearing skimpy outfits were also posted to celebrate various days of Navratri by Eros Now on its Instagram account.