Essa Merchant’s Ingenious Move: A world of distribution before Swiggy

Jan 12 2021 02:29 PM
Essa Merchant’s Ingenious Move: A world of distribution before Swiggy

In a world before Swiggy and Zomato, there once existed a fast distribution model that guaranteed to get you your product in a limited amount of time — it was truly a era-defining idea, a revolutionary product, and it was the perfect last mile delivery program. No, we’re not talking about Dominos’ 30 minute delivery service, we’re talking about Advanced Computer and Mobiles India Pvt Ltd’s “Delivery on Bikers” program that completely changed the way of business in the telecom industry.Let us introduce you to Mr. Essa Ismail Merchant, the name behind the famed brand, Advanced Group. Mr. Essa Merchant is the managing director of Advanced Group, and this is the last mile delivery model that changed his presence in the telecommunications industry and brought him pan-India distribution opportunities for brands like Blackberry, Alcatel, LG, Lenovo, Meizu, Philips, Motorola and many more.

Mr. Essa Ismail Merchant is a born and brought up Mumbaikar, he knows every crook and crannies of these streets, but more importantly, he knows the people here and their strengths. Based on this skill alone, he managed to get in touch with several bikers and offer them job opportunities to deliver his stock of pager phones to his customers, at a much faster pace and in a more timely manner than any of his competitors.His delivery model was precise, strategic and effective and it set him apart from his peers. The brand, Advanced Group, soon went on to become widely popular because of this and its story gained international recognition. Mr. Essa Merchant found his stepping stone of massive success when mobile phones came to India — at that point of time, every big name in the industry wanted to partner with Advance Group. 

His success story still sparks many conversations today, for this distribution model has now allowed Mr. Essa Merchant created a network through every offline and online store in India and it was this growth that got many of us our beloved smartphones in India, and it was this very same innovative approach that helped him build personal links and connections to some of the mighty names in the telecommunications industry. Advanced Group, as the years progress, grows by leaps and bounds; and its founder and managing director, Mr. Essa Merchant now shares his life lessons aks insights with the younger generation through his blog-site, EssaMerchant.com 

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