The world's largest social media company, Facebook, has bought the world's largest animated photo (GIFs) website, Giphy. Jiffy is a very big name in the world of making GIFs files. Facebook has done this deal to support GIFs in its photo-sharing app Instagram. Facebook has given the details of the deal in one of its blog posts. Facebook has not given any information about the price of the deal but according to a media reporter, the deal has been done for $ 400 million i.e. about Rs 3,035 crore.
In the year 2015, this same Giphy had talked about a partnership with Facebook and said that it should support Giphy on its platform, but Facebook rejected the offer during that time. After this deal, Giphy The Facebook-owned photo-sharing app will become part of Instagram. Its GIF library will be integrated into Facebook's other apps besides Instagram. After this, people will get the opportunity to upload GIFs on all platforms of Facebook.
Currently, to share JIF on Facebook's platform, it has to be downloaded separately. Earlier in the year 2018, there was a deal regarding GIF company. Google had bought the GIF platform Tenor and supported it in its search. In fact, privacy has become a big issue at the moment. On this bargain, a Facebook spokesperson said that privacy is not a problem with GIFs, as its mechanism is not to track cookies etc. In such a situation, there is no problem with data collection.
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