Leading Social media platform Facebook today launched a new phase of its consumer marketing campaign in India - ‘More Together’.

 The campaign marks the first anniversary of Facebook’s consumer marketing journey in the country, a key strategic focus area for the company, and continues to celebrate the power of connections and communities, and how people can do more together than alone.

Addressing the campaign, Avinash Pant, Director - Marketing, Facebook India, said, “Facebook is deeply entrenched in the cultural fabric of India. Every day we see different ways in which people across the country come together on our platform to create meaningful connections, fuel discovery, and help and support one another. This ability to connect and share with the world can lead to endless possibilities, and we feel humbled with the stories where our family of apps have provided this value to the people. Our consumer marketing journey over the past year has been focused on showcasing these diverse stories with the underlying belief that people can do more together than alone, and we continue to rally behind it.”

As part of the campaign, Facebook will leverage the power of its platform extensively to bring these inspirational stories to life and has partnered with Dentsu Webchutney to craft the creative strategy and communication across digital and social media including a digital campaign #FBPePoocho highlighting how people can get support and solutions by reaching out to their connections on Facebook. 

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