With the launch of their new technology flagship, Pixel and Pixel XL, Google has spent a budget of $3.2 million on the television ads of the new mobile phone in two days. Still, hundreds of millions of dollars are expected to flow in from Google to keep up or ahead from the rivals Apple and Samsung in the mobile market.

Google is known as the consumer goods maker. It has made forays, such as the Chromecast streaming player, but not of this size. "This is the first time they are in the position of selling themselves to people, as opposed to selling themselves to brands," said Rachel Pasqua, practice lead, connected life at MEC Global, a New York-based advertising agency. 

In comparison to the rivals like Apple and Samsung that spent $2.45 million dollars and $1.4 million dollars respectively in the first two day marketing, Google has lead the chart of advertising, let’s see it in the perspective of sales.