Google has worked on ad hate speech term. Company has confirmed that  it has blocked several terms associated with hate speech from being used as ad keywords on YouTube videos. According to The media source reported, the move follows a report by The Markup, which found that advertisers could search for terms like “white lives matter” and “white power” when deciding where to place ads on YouTube.

Here it is needed to mention that the report found that Google was blocking advertisers from using terms such as “Black Lives Matter” to find videos and channels to run ads against. After The Markup reached out to YouTube parent company Google for comment, it said the company actually blocked more racial and social justice terms, including “Black excellence” and “civil rights.” The media source quoted a Google spokesperson as saying “We take the issue of hate and harassment very seriously and condemn it in the strongest terms possible,”

However, here it is to be noted that last year, the company said it blocked or removed more than 867 million ads for trying to evade its detection systems and more than 3 billion bad ads in total. In 2019, it banned white supremacist content, and the company said it would restrict channels from monetizing videos that “repeatedly brush up against our hate speech policies,” preventing them from running ads.

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