Here is the whole story of how Flipkart was established and now sold to  Wal-Mart
Here is the whole story of how Flipkart was established and now sold to Wal-Mart
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Flipkart the biggest e-commerce company in the country, which is now going to be a Walmart Chain. American retail chain Walmart is going to buy 70% share of Flipkart. It's competitor Amazon also wanted to buy Flipkart, but the online retailer preferred Walmart's offer. Flipkart's journey is very interesting and inspiring. It showed how a small startup could change the whole industry. Let's take a look at the journey from the startup of Flipkart and till now. 

Two graduates of IIT Delhi (Sachin Bansal and Binny Bansal) left Amazon job and started Flipkart in 2007 as an online bookstore.   Sachin Bansal and Binny Bansal are probably the two most important names of the Indian e-commerce industry. Bansal is definitely in front of both the names, but the two are not relatives.

The interesting thing is that both of them did their schooling from OP Jindal Modern School of Hisar. Together, they graduated from IIT Delhi with computer science degree. After that, Sachin Bansal and Binny Bansal started working with 'Senseoff Corporation'. Then both of them stayed together in Amazon.   

Like Amazon, Flipkart also started its online bookstore. Later, many products were added to the category of products. Flipkart started with a 2-bedroom apartment in Bangalore. After this, the company's office opened in Delhi in 2008 and Mumbai in 2009. Last month, the company shifted its Bangalore-based offices to a vast campus of 8.3 million square feet.   

Flipkart has also moved to Singapore in 2011 to attract foreign investment.   Flipkart also continued to buy small e-commerce companies. Buying companies such as Myntra, eBay, PhonePoint and retained its success story. Sachin Bansal was the CEO of Flipkart for 9 years since 2009. In 2016, Binny Bansal became the CEO and Sachin took over the post of Executive Chairman.   

In 2010, Flipkart gave people the option of payment (COD) after getting the goods in hand. Only 0.5 percent of people used the credit card when Flipkart started Cash On Delivery (CoD). This experiment of Flipkart changed the picture of the industry.   

Flipkart's major step was to make new customers. Many people did not just shop online because they were afraid that the product would not be known. Looking at this, Flipkart gave the option to return without giving any reason.   

The tradition was before 2014 that the first product was launched offline and then came online for sale, but Flipkart changed the game. In India, Motorola had to return to Flipkart through Exclusive Sale. In just 5 months, Moto had sold 10 lakh smartphones and now it has become a trend.   Looking at the speed and reach of the Internet in India, Flipkart launched the Lite version in 2015 which was fast and also ran at low speed. This trend has also been adopted by very mobile apps.   

People used No Cost EMI option of Flipkart that benefit greatly from buying expensive products. This scheme of Flipkart has also become quite popular. Flipkart gave people the option to exchange their old products. The company has also given good deals to the people. In the products like mobile, it has the most benefit.   And in this way, the company's success grew with time which is now proposed to be bought by the retail chain Walmart.

Also Read:

Wal-Mart owned Flipkart does not want tax and IT department to go off track

Flipkart Sold: Wal-Mart bought Flipkart 77 percent stake for $16 billion

Smartphone with 128 GB internal storage just for Rs 6299

 

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