Hero Cycles delivers e-bikes first batch of Made-in-India to Europe

Indian bicycle major Hero Cycles has successfully delivered its first batch of ‘Made-in-India’ e-bikes. The major part of Hero Motors Company Group, Hero cycles dispatched around 200 units of e-bikes to Germany in Europe.

The company aims to lead in the European Union market as it has more units planned for the EU in future. Hero International, the European bike and e-bike arm of HMC, said the company’s aim is to achieve an organic revenue of up to EURO 300 million by 2025. The company plans to add EURO 200 million from inorganic growth. Made-in-India e-bikes exported under the HNF brand of Hero International have marked a step forward with huge shipment. After the successful dispatch, Hero believes that sales of e-bikes are expected to reach around 15 million units in Europe by 2030 and thus, it is poised to be a market leader in the segment as per Jeff Weiss, the London-based CEO of Hero International.

The company also sum-up that its latest batch of e-bikes to Europe overcomes the bicycle supply chain disruptions. Hero has also established a digital supply chain company named as Hero Supply Chain (HSC) with a team specialized in logistics management and digital transformation. Surprisingly, Hero Cycles has a manufacturing capacity of 6 million bicycles per year. Ut gas developed a network of plants located in Punjab’s Ludhiana, UP’s Ghaziabad, and Bihar’s Bihta.

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