New Delhi:- Last week, the platform released exclusive merchandise for pop singer Benson Boone. The new merch collection, created by the artist and enabled by Creator Studio, was released as part of the singer's world tour for her recently released EP Pulse.

The collaboration includes men's and women's hoodies, sweatshirts, and T-his shirts featuring various Boone's own designs in a variety of colors.

Creator Studio CEO Dinesh Nayar said that “We are very excited to be working with Warner Records and Benson Boone. His relationship with fans really aligns with Creator Studio’s beliefs and will give him new ways to connect with fans. The thing is, he and we are both very excited. 

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“Products are such an important part of music and fan culture that we are thrilled to support Benson in developing this eco-friendly product line.”

Offering on-demand merchandise means being able to produce niche designs with very short manufacturing lead times, says Boone, "which allows us to be really creative with the items we release." became,” he added.

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“Sustainability is very important to me, so using print-on-demand to reduce unnecessary by-products was an absolute whim,” he added. Creator Studio's specialty apparel line, True Blanks, provides the garments upon which your designs are printed. True Blanks garments are made from 100% organic cotton or recycled polyester. 

Items are not printed until purchased by the end user and there is no minimum order quantity. Our print centers and suppliers are "strategically located around the world" and carefully selected to provide high-quality clothing in a more sustainable manner.

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A spokesperson told Printweek that H&M does not have an "open" hub in the UK per se, but has a partner in the Netherlands and is open to opening through its UK hub if there is enough demand. 

H&M has finally started its Global supply chain to Warner artists who is a Pop singer as merch. The feature contains of Hoodies, sweatshirts and many more both for Men and Women.