In the country of democracy where the citizens are adhered to follow certain laws and they are also given certain rights to protect their sanity. We can still see racism, casteism, untouchability, increasing crime rate and all the things that we come across at some point in our lives. But there is something that is becoming more vital by each passing day which is that the high-end brands are slowly and gradually developing their marketing strategies to influence a larger section of the society which is not so financially stable to buy the goods and services that are rather expensive and not affordable for them but they  are trying to get a social status in the society by looking richer.

Another layer to this insecurity is that the most luxurious brands are searched in the cities where there is income inequality in a larger pace. Hence, the poor people purchase the higher end goods to maintain a social status and to make sure that their resources are well presented to the people in the society whereas the rich people don't really give a lot of thought that they will not be perceived as well off as they are. The income inequality should be at least taken for consideration and every citizen should be aware of it affecting a lot of things alongside. All of these factors are disturbing the mental status of a large section.

In today's world, people are getting appreciated more for how they have maintained their social media accounts or how they are dressing up rather than the truth that goes behind everything. 

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