Vicky Kaushal and Yami gautam starrer URI: The Surgical Strike recived the rave reviews from the audience. The performances and dialogue in the movie also got praised by the audience. The dialogue "How’s the josh?" which was used by Vicky in the film to evoke a feeling of patriotism before heading for the mission with his team of army officers. This dialogue has left everyone awestruck and many fans have shared videos on social media mimicking the same. Now, Vicky said tha this dilagoue is not just a line but an emotion.
Vickey kaushal took to Instagram and wrote, “It’s not just a line anymore... I get so many “How’s the Josh?!” videos from you all everyday, each one made with so much love and passion, from schools, colleges, cafes, work places... from people fighting the cold in minus temperatures to people sweating it out in the gym... from conference meetings to marriage ceremonies... from a 92 years old grandmother to a 2 years old kid... from even our Jawaans in the armed forces. It’s not just a line anymore, you all have turned it into an emotion... an emotion so strong and special, I’m going to cherish for life. Thank You everyone. इस प्यार और सम्मान के लिए तहे दिल से शुक्रिया।"
Recently, Prime Minister of India, Narendra Modi and other cabinet ministers like Piyush Goyal and Nirmala Sitharaman also used this line in their speeches.