A massive year-over-year (YoY) growth of 42 per cent has been registered by  India's smartphone market in October. A  report by International Data Corporation (IDC) on Sunday claimed that the market registered this massive growth, shipping 21 million units. Smartphone companies Xiaomi, Vivo, and Samsung led with the Redmi 9, Note 9, and Vivo Y20 as the top models. This the highest-ever October shipments and second-highest for a month, following 23 million units in September 2020, an all-time high for a single month.

According to the report, there were few reasons behind the growth of the sale. The boost was driven by multiple online sale festivals and continuing pent up demand from the third quarter of 2020. The top five smartphone vendors remained unchanged from the previous quarter -- Xiaomi led, followed by Samsung at the second spot and Vivo, Realme, Oppo followed.  Xiaomi, Vivo, and Samsung led with the Redmi 9, Note 9, and Vivo Y20 as the top models. 

With 51 per cent share, online channel aggression continued, growing by 53 per cent YoY. Offline channels, especially in smaller towns &and cities, also witness 33 per cent YoY growth.  The premium segment ($500-700) registered huge growth with high shipments of the iPhone XR, 11 and OnePlus 8 driven by affordability schemes/offers.

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