Innocent Virus Films, a renowned production house based in Mumbai has recently shot a music video on Drugs. The video includes the reasons, repercussions, helplessness of consuming drugs in the musical and interesting form.
Nikita Rawal, a well known face in the Bollywood and TV industry who has acted in the music video and has given the terrific performance. She has played different roles in this video and has justified each one of them tremendously. Rawal has added a flavour to this song by her excellent performance. Nikita has brought life to the video which brings emotions, care and reality of life.
Nikita has done 1478 live shows and has represented India on different international platforms also is an active participant in politics and social service. She was seen in Garam masala starring Akshay Kumar and John, Mr.black and white with Arshad warsi and Sunil Shetty , Happy birthday , Amma ki boli , Cute Kamina and more.
Talking about the video Producer and Creative Head Pratyush Upadhyay says, “we were approached by the government to make a video on a social issue like Drugs which has become so prevalent nowadays that people specially youth get their lives and families spoiled.”
“We were looking for a face which suits the creativity shown in the video and Nikita ji was perfect match. Pratyush says that since Nikita ji is a social activist too, she could bring emotions to the video on such a sensitive topic,” he added.
Nikita Rawal on choosing this project says, “My first prefenece always is to do something for my society what inspired me to sign this project was its subject. It has strong content that deals with a burning social issue. As we are keen to spread awareness about drugs among the people and conveys a social message in our society and that’s how I ended up choosing this and which will always be close to my heart”.
The video is directed by Prince Khan and conceptualised by Stuti Ladha. Viewers will be able to watch the video streaming soon.