Social media platform, Instagram has generated a unique space for itself in offering authentic connections. Creators on Instagram are experts of brand communication that is honest, effective and authentic. It is remarkable that brands are fast engaging these creators to showcase their brand value in a more personal manner.  Instagram has launched a unique challenge for brands called, Love Runs Deep. Love Runs Deep is an initiative for brands to explore how Instagram influences business results.

Instagram celebrates its 10th birthday this month and reaffirmed its commitment to build for the next generation of young people; to ensure people pursue and share their passions, and that Instagram is the place where culture moves forward. Now in India, the platform starts a new campaign called ‘Love Runs Deep’ to redefine the way brands can authentically tell their stories while engaging with influencers.  

Influencers characterize Instagram for their creativity in content and amazing social video moments. They inform and inspire their community through their quest of passion. This highlights the opportunity for brands who can engage with the creator community, in a way that fulfils their business objectives. ‘Love Runs Deep’ is built on this insight and is Instagram's first campaign in India aimed at marketers and advertisers.

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