New Delhi: In an exclusive interview, Instagram CEO Adam Mosseri unveiled Threads, the company's innovative text-based application, with a strong emphasis on fostering personal and intimate conversations. Contrary to speculation, Mosseri made it clear that Threads is not intended as a substitute for Twitter but as a transformative platform focused on creating a more positive and empathetic social space.

While acknowledging certain resemblances to Twitter, such as the ability to share concise messages and follow fellow users, Mosseri outlined several fundamental differentiators. Threads, available solely to existing Instagram users, aims to facilitate authentic connections and meaningful dialogues.

Mosseri emphasized that rather than competing with Twitter, Threads is designed to complement it, recognizing the coexistence of both platforms within the diverse realm of social media.

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Threads was officially launched on July 6, 2023, and is now readily downloadable on iOS and Android devices. The app exclusively caters to individuals with an Instagram account, providing a seamless extension of their existing network. Users can effortlessly share text, photos, and videos within their Threads feed, while also enjoying the convenience of direct messaging with other Threads users.

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The app further allows for the creation of groups comprising up to 30 members, promoting inclusive and collaborative conversations. Additionally, users can choose to share their Threads feed with their Instagram followers, encouraging a deeper sense of connection and intimacy.

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As Threads steps onto the social media stage, users and industry experts alike eagerly anticipate the potential impact of this transformative platform. By prioritizing authenticity, intimacy, and empathy, Threads aims to reshape the way we engage and connect in the digital realm.