Aishwarya Rai Bachchan is the international beauty. She endorses many international beauty brands. And the brand we are taking about is hair care brand to which Aish has been endorsing for many years.
According to a report, "Priyanka Chopra is likely to step into Aishwarya's shoes now. The article states that although Aishwarya's association with the brand goes a long way, they want a younger but equally popular actress on board now. And PC fit the bill perfectly."
"Looking at Priyanka’s increasing popularity in Hollywood, the brand decided to get her on board. In fact, they have had a meeting with the actress as well and formalities are being worked out at the moment. Interestingly, PeeCee has increased her remuneration post her international project, but the brand is getting ready to meet her demands," report suggested.
Now what would be the Aish's response???