NEW DELHI:  ITC, a diversified Indian conglomerate, has gone beyond plastic neutrality in 2021-22, in line with a commitment made last year, by orchestrating an integrated solid waste management programme that includes unique and multidimensional initiatives.

Over 54,000 tonnes of plastic waste were collected and sustainably treated by the company across 35 states and union territories. The amount of plastic garbage managed during the year exceeded the amount of plastic packaging used by ITC, allowing the company to achieve plastic neutrality.

The organisation has been running a comprehensive 360-degree solid waste management programme based on circular economy principles that spans the full waste value chain for more than a decade.

Going beyond plastic neutrality is a great achievement for a corporation with large-scale operations in FMCG and hospitality. The achievement demonstrates ITC's commitment to increasing environmental and social capital, which is in accordance with Chairman Sanjiv Puri's Sustainability 2.0 strategy, which calls for inclusive policies that may support even more livelihoods and pursue novel paths to combat climate change.

ITC reached this milestone by expanding its portfolio of comprehensive efforts centred on in-house innovation, effective waste management programmes centred on source segregation, and mass-impacting sustainable business practises.

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