Karan Johar is one of the renowned filmmakers in Bollywood. Besides film he is also a popular face of the Television Industry and he has also been featured in various reality show. Meanwhile, Karan frequently receives Backlash and criticism for Nepotism. He is also known as the father of Nepotism and various people criticize him for not taking a newcomer.
During the discussion with filmmakers, Anurag Kashyap spoke about the differences in the cost of making a film in Bollywood and down south. Anurag pointed out the ‘controlled marketing strategies’ of south films, To this Karan Johar added, “And also the costs are lower. They don’t have marketing costs like we have. Today if I want to launch a new talent, a new boy or girl, nobody is going to watch that film.
He further said, “Because we’d have to promote that film so much that how do you recover that PNA (personal networking agency). So the way the marketing goes in other languages, Hindi is ridiculous. Our PNA costs are pointless. They are not serving anybody. By going around in reality shows and visiting malls and going ‘wow 8000 people show up’. But 80 don’t reach the theatre.”
Karan Johar through his production house Dharma Production has launched various star kids who are now Big names in the industry like Alia Bhatt, Varun Dhawan, Janhvi Kapoor, and Ananya Panday over the years. Saif Ali Khan’s son Ibrahim Ali Khan is assisting him in his directorial comeback Rocky Aur Rani Ki Prem Kahani.
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