The Kerala Travel Mart (KTM) which connects travel agents from across the globe and the service providers in Kerala went virtual this time for the first time since its inception. 

Featuring 700 buyers and smoothing the progress of an array of online meetings for them with the exhibitors, a virtual edition of the 5-day Kerala Travel Mart will conclude on Friday, proving that tourism can play the lead role in rejuvenating the post-Covid economy.

Responses from delegates reinforce the interest that international stakeholders have in Kerala’s tourism even as the emphasis is on domestic travel, according to KTM Society which is organising the online event that seeks to revitalize the state’s travel sector amid a new world order following last year’s outbreak of the novel coronavirus.

At Friday’s valedictory function, Kerala Tourism principal secretary  Rani George will be the chief guest. The session will be presided over by Baby Mathew Somatheeram, President of KTM Society, which is the country’s biggest organisation on travel.

Kerala Tourism director VR Krishna Teja delivers the keynote address. KTM’s past presidents Abraham George, Jose Dominic, E M Najeeb and Riaz Ahmed will speak. KTM Society secretary Jose Pradeep deliver the welcome speech and vice president S Swaminathan will propose thanks.

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